Partner Spotlight: Tripepi Smith

CalChoice has relied on marketing and public affairs firm Tripepi Smith to spread the word about its innovative operations and associate members since 2017.

“We’re an organization founded for cities, by cities–and no one understands municipal communications like Tripepi Smith’s team,” said CalChoice Executive Director Jason Caudle. “The firm’s extensive experience working with public agencies makes Tripepi Smith an ideal partner to conduct outreach to our residents and potential members.”

Tripepi Smith brings experience with over 100 clients in the local government space to provide a suite of communications services for CalChoice. The firm delivers press releases that highlight CalChoice successes and milestones, including new member additions, innovative projects in member cities and operational updates. Combining graphic design expertise and narrative development, Tripepi Smith also produces a quarterly newsletter with up-to-date information about CalChoice, and a monthly newsletter to update members on the latest legislative news. The firm also administers updates to the website and supports special event planning and execution.

Additionally, Tripepi Smith provides marketing and communications services to associate members as requested. Lancaster, Pomona and Palmdale have all engaged Tripepi Smith for graphic design support, including logo development. In 2019, using its video expertise, the firm filmed a series of explanatory videos about each active associate member’s program.

“CalChoice is at the forefront of innovation in local government, and our work with the hybrid JPA and its members helps us stay on the cutting edge in our field,” said Tripepi Smith Director of Operations Katherine Griffiths. “We love finding creative ways to showcase the organization’s exciting work and to help engage residents with the impactful programs each member offers.”

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, California. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution.

About CalChoice

CalChoice offers support for local governments in every phase of the CCA program implementation process, providing feasibility services to determine whether a CCA program is appropriate, developing implementation plans for members to submit to the California Public Utilities Commission (CPUC) and managing the implementation process to launch the CCA program, as well as continuing to support members once their CCA program becomes operational. To learn more about partnering opportunities with CalChoice, please visit